HEL LOOKS is a street fashion photo project from Helsinki, Finland that started in 2005. (Out of respect to the individuals, HEL LOOKS asks that the photos not be republished - that's why you don't see any images with this post.) Flipping through the individual photos and reading their comments on style is so much fun. And the wonderful combinations of textures and colors! Go take a peek - you’ll find yourself hooked.

"The most important thing is that clothes fit the mood of the day. If they don't, the whole day can be spoilt." - Merja

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